Client
Polaris Campaigns
& Rebrand
About
Like the North Star itself, Polaris is a beacon. An icon. A guiding light representing stability and freedom to farmers, hunters, racers and adventurers the world over. A strong brand is key to Polaris' continued growth and success. It solidifies their marketing efforts, creates consistency, improves memorability and enhances emotional connection.
We established the building block of the Polaris brand. Then we forged two campaigns from that foundation: Live It, and Factory Choice, built around the passion riders have for the outdoors. That it is not just a place Polaris was made for, it’s the place they and their riders live for.
Credits & Services
Copywriting by Lisa Hall
Rebrand Designed while at Olson (ICF Next)
Campaigns Designed for Minnow
Brand Identity, Type Design, Campaign
